The more text you provide for search engines to index, the more accurate their results are for potential viewers. Now you may be thinking, “My video has text in the title and description. Your audience will find your video for more search terms, leading to more traffic for your video. And when you add a video transcription, it’s easier for Google’s crawlers to index your video. Search engines understand text more than visuals. That being said, it’s still not possible for Google’s search algorithm to efficiently index visuals - unless text is included to identify them. And it’s no secret that today, videos are one of the most popular forms of media consumed online. Google does its best to make search work in the most convenient way possible for searchers. Benefits to Video Transcription A Transcription Helps Search Engines Find You
Transcribe video how to#
In this article, I'll explain how to use a free online tool called Kapwing to automatically transcribe short-form videos and add the text as subtitles. The best tools have a mix of ML-powered automation with fine-grained manual controls so that creators can get a suggestion but still make any edits they like. But entrepreneurial creators must be resourceful, and it's hard to know if video transcription is worth the time and financial investment.Īlthough manual transcription - listening and recording what you hear - can take hours, modern tools use artificial intelligence to speed up transcription. Is the hassle of transcribing a video worth it? Transcribing your video and embedding captions at the bottom of a video makes it more accessible, more engaging, and more clear to potential viewers. Publishers also hire contractors on Fiver, Rev, and UpWork to transcribe videos for them, although this can get expensive. Many modern media teams spend hours transcribing and translating videos for social media. Video transcription can be a laborious and time-intensive task.